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Channel: Urgent Genius – The power of real-time creativity » adidas
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4 golden years

The iris London crew created this film titled cuatro anos dorados (four golden years) to celebrate Leo Messi winning the Ballon d’Or (the world soccer player of the year award) for the fourth...

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One Fund

The events in Boston shook the foundations of the world’s oldest Marathon event. It reminds us all of the fragility of life. The community spirit in Boston has been inspirational. The creation of the...

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Bayern Champions

adidas football posted a picture on Twitter to celebrate Bayern Munich, at long last, winning the UCL. The picture they created and posted is beautifully simple. It juxtaposes Schweinsteiger on his...

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all in(doors)

The burning in Indonesia has caused haze filled skies in Singapore for the last few days. The Pollution Standards Index deems a PSI level of above 100 to be unhealthy and exercise outside should be...

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#hitthewinner

Wimbledon started yesterday and our London office have created a Twitter based game for adidas UK to add further excitement to the Murray frenzy. If you didn’t know it’s actually quite a big deal for...

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Wimbledone

We’ve already highlighted the Lions win but Murray’s win at Wimbledon ended a 77 year wait for a Brit to win the All England Club’s Championship. This simple post went out on the adidas UK Twitter feed...

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All Blacks 100%

All undefeated. For the first time in professional history an International Rugby side has had a 100% win season. To celebrate we re-badged the allblacks.com url to incorporate the 14 wins in the...

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One Show Silver

We’re delighted that our adidas all undefeated work picked up Silver at One Show interactive last week in NYC. Oreo Blackout won the Gold in the social post category – well done to those guys. It was a...

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Eclipsed

The All Blacks continue their world domination. They were crowned champions of the Southern Hemisphere after beating Argentina last Saturday. Our Syd team were quickly on to it and released the post...

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